Leading Technology Consulting Company Achieves 40 Successful Application Hires from Worthing to Woking with UCAS

Using UCAS' data and insight to execute a targeted paid media campaign to attract a diverse range of candidates for this technology company's graduate and apprenticeship roles.

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Case study: Technology Consulting Company

Industry: Information Technology Consulting

Products used: Paid media campaign (Facebook, Instagram)

Bespoke campaign created: Matching precise recruitment needs with pinpoint targeting and unmatched student insight

Result: 40 successful early careers application hires

"UCAS has allowed us to adopt a data centric and targeted approach to our early careers’ recruitment. The platform enables us to engage with relevant students with a host of different targeting tools and metrics. This has been fundamental over the last 18 months.”

Recruitment Marketing Lead, Graduate and Apprentice

Campaign goals

1. To recruit for a range of roles

With 8,500+ employees, this company is a leader in consulting, technology and digital transformation and they were looking to recruit a range of graduate and apprenticeship roles. These included consultants, data scientists and creatives in 10 specific locations across the UK – from London to Telford, Worthing to Woking.

2. To reach female candidates

They wanted to specifically attract female candidates for these roles and ensure a high level of intent. We targeted audiences who'd studied or expressed interest in a subject relating to the advertised positions (and lookalikes). This meant content could be more precise and role success rates were higher.

Campaign overview

Duration: 6 months

Multimedia creatives: images, carousels and video

Targeting: based on the role type and refined by location

Tracking: UTMs and Google Analytics

How the campaign performed:

Reach: 479,870

Impressions: 2,489,453

Links clicks: 12,402

Click-Through Rate: 0.86%

Total video views: 3,800

Event registrations: 80

40 successful application hires were generated from UCAS paid ads

Find out more about paid media marketing with UCAS

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