The Competitor Insight Dashboard combines ease of use and relevance very well. The decision tree is an clear and logical way of visualising student journeys.
Tamás György, Student Insight Manager, Aberystwyth University
Competitor Insight Dashboard
Deep dive into your top competitors, refine your recruitment strategies by understanding your win rates, and prove ROI.
What's on this page?
What is the Competitor Insight Dashboard?
The Competitor Insight Dashboard is a deep dive into your top competitors, revealing how often you win when in direct competition for an applicant.
Sharpen your view of the competition to plan data-driven recruitment strategies:
- Understand the competition at subject level and discover emerging competitors
- Discover how you win or lose when directly competing for an applicant over three cycles
- Fine-turn your strategies at subject-level, see which subject areas are at risk, and find out who makes offers to rejected applicants
With our insights, you can compare your activities against your competitors, and adapt your offer-making and entry requirements based on solid evidence.
Competitor Insight Dashboard video
Benefits of the Competitor Insight Dashboard
Get accessible, comprehensive insight
Turn your raw data into visualisations and actionable insight to focus your competitor research to those that really matter.
Explore your interactive dashboard to easily discover how you perform better (or worse) against each of your competitors by subject – across the three previous cycles – and take a detailed look at the conversion journey from application to firm reply.
Use it to strengthen your portfolios
See how your competitors change year on year, how your performance against them evolves, and identify emerging competitors.
Identify any areas where your competition is offering to your rejected applicants – to your loss - and enhance your forecasting with known win-rate likelihoods.
Adapt your offer-making and entry requirement strategies based on evidence, and support your annual marketing plans by allocating recruitment budget to subjects/areas where you'll get the maximum benefit.
Tailor offer-making and entry requirements based on evidence
The Competitor Insight Dashboard makes it easy to understand where you perform strongly, who you miss out to, and who makes offers to the students you rejected.
Use this insight to adjust your offer-making and entry requirement strategies – focusing on the subject areas most at risk and undertaking research into your competitors’ activities to see where they differentiate from yours.
The easy to use functionality has allowed us to roll the product out widely across the institution, ensuring more decisions are based on actionable data insight.
Nicol Mellis, Market Research Officer, University of Aberdeen
Actionable insight at your fingertips
As well as providing valuable insight to inform your strategies, the dashboards are simple to use and don’t require any data skills to use or interpret – we've done the heavy lifting analysis of the data for you, so you don't have to.
Access your dashboards from the provider pages on ucas.com and share across your institution for meetings and easy performance analysis.
The UCAS Competitor Insight Dashboard has given us a greater understanding of who our competitors are on a subject-by-subject basis, where our successes lie, and where there are areas for improvement.
Victoria Isherwood, Director of Student Recruitment, University of Stirling
Recruitment with ROI
Use your timesaving, accessible dashboard to gain an in-depth understanding of your position and set realistic recruitment targets.
Your Competitor Insight Dashboard provides win-rates, filterable by competitor, subject area and cycle. See clearly where you’re winning and who you’re missing out to.
Get in touch with your Customer Manager to find out more.
Contact us to discuss your recruitment insight needs
We process the raw data for you to create your Competitor Insight Dashboard – with the visualisations you need to take action. If you'd like the raw datasets as well, we offer a 15% discount when bundling with our Competitor Analysis product.
Get in touch with us to purchase your dashboard or discuss a bespoke package.
Our intense efforts on UK recovery this cycle have greatly benefited from the Competitor Insight Dashboard, and we're now beginning to explore the insights it can provide when filtering for different overseas markets.
Being ISO 27001 certified means we adhere to the highest international standards for information security management. At UCAS, this certification underscores our commitment to safeguarding the sensitive data entrusted to us. It assures our clients that their information is handled with the utmost care and protection. Our certification not only ensures compliance but also signifies our dedication to maintaining the integrity and confidentiality of data.