Over 600,000 followers
across Facebook, Instagram, TikTok and YouTube
Student recruitment and marketing
With UCAS you can reach the right students, at the right time. By working together, we help you connect with the applicants you're looking for.
Access engaged students at exactly the right time
As the most recognised brand in the higher education section, students are familiar with and trust UCAS.
We're uniquely positioned to combine sector data, student insight, expert analysis, and real-time student decision-making – helping you perfect your strategies to recruit the right students and ensure your message reaches them at the right time.
The number one source for researching universities and colleges to apply to
*New Applicant Decisions Survey 2024
Up to 93% open rates on journey emails
*Highest applicant journey email
Reach students at the right time
Make sure your courses and your university or college are visible to students throughout their journey.
From showcasing what makes you unique with our Provider Pages and connecting with young people at our events to matching students to their most suited Clearing courses, our products and services can help boost your student numbers across the full conversion funnel.
Get your brand in front of students and their influencers even earlier with our new Provider Pages, housed within the Hub.
Thousands of students, parents, and teachers come to UCAS events to meet universities, colleges, employers, and commercial brands. Showcase your brand in trusted and lively spaces.
Promote your open days and events for free on ucas.com and reach our huge audience of students, parents and advisers.
Let your best advocates promote your uni or college. We’ve got 4,000 ambassadors having 80,000 chats about student life.
Manage and promote your courses to your market all in one place. You can also manage applications to your UG & UC courses by setting vacancy statuses and eligibility criteria.
Be seen and matched to the right applicants in Clearing. Stand out and cut through the noise with an Enhanced Profile on Clearing Plus.
Align with UCAS' trusted brand
From journey emails landing in students’ inboxes at just the right time, to sponsored social content reaching our thousands of followers, or sponsored content links to your own website – benefit from the trust students have in us to ensure you reach the right students on the right channels.
How we do it
From helping increase awareness of your brand, to optimising your conversion, or running new campaigns, we'll work together to help you reach and recruit new students.
Whether you're planning a new course or questioning your existing portfolio, our access to courses and admissions data, hundreds of data points and expert consultancy will ensure your offer is fit for the future.
From connecting with under-represented groups, to specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel.
Identify your biggest drop-off points, find quick wins and devise long-term conversion plans using our expert insights services.
We can provide the data you need to differentiate your brand. Understand your customers and competitors to reach the most students who are interested in your offering.
Our Clearing campaigns make it easy for you to raise your market profile – engaging students by appearing alongside our trusted brand.
Make the most of our reach to ambitious, intelligent individuals in Extra to help meet your recruitment goals.
Provider products and services
We offer a full range of products and services designed to help you manage the application journey.
From building awareness of your brand to managing and accepting applications, plus multichannel campaigns – and much more.
We can help you reach the right students, at the right time in their journey, in line with your strategic goals.
See the services we offer
Match students to their most suited Clearing courses
With around 50,000 students looking for Clearing places each year, Clearing Plus gives you the chance to get ahead and cut through the noise so you can maximise your conversions. Find out how you can target courses at specific students, from the moment they enter Clearing with Clearing Plus.