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How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Increase awareness of your employer brand

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Launch a new product or service

Test and launch a new product or service for youth audiences. From customer intelligence and consultancy to multichannel campaign plans and execution – we help brands connect their newest inventions with the customers who'll love them.

Law 2026 personal statement guide

From wider reading to spot-on spelling and grammar, you'll need a personal statement that makes a convincing case. We asked admissions tutors to share their top dos and don’ts.

Living costs for full-time students

You can get student finance to help towards your living costs while you’re at university or college. Content provided by Student Finance England.

Media studies 2026 personal statement guide

Whether you’re obsessed with the cinematography of Wes Anderson or you’re a CapCut creative, get across your interest, enthusiasm, and existing experience for a compelling media studies statement.