Student marketing

Reach future students and achieve your admissions goals through UCAS. We understand young people, their influences, and what drives their application decisions.

We work with employers and training providers across the UK to connect students with apprenticeship opportunities and can help your organisation recruit future talent.

Through our unique media ecosystem, UCAS helps brands reach strategically segmented audiences, working together to make every student experience the best it can be.

Our unrivalled understanding of young people’s buying behaviour enables you to give your clients a competitive edge, reaching a responsive and engaged audience.

Offer students plenty of choice and match them with the right room, by connecting with them as they consider how and where to live while studying.

Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

The next generation want more from their professional lives – so how can employers engage with their values?

Insurance affects almost every area of our society, from domestic to business, yet research shows that women and ethnic minorities are underrepresented in the industry.

Having access to a pool of over a million students is amazing in any sort of recruitment situation. But then to know that over half of them, or around half of them, are interested in apprenticeships is also great. I think it's quite difficult to find that many people, in one place, that are all interested in apprenticeships - so it's a great opportunity for us."

Liam Bradshaw-Shallow, Early Careers Attraction Coordinator, Sky

UCAS's marketing campaigns have been a game changer for us! Three months in and the digital media campaigns, especially on social media in our targeted cities, have shown impressive success rates. We're seeing click-through rates of 8-10%, a number we're genuinely proud of.

Shaan Clarke, Marketing Director, Collegiate UK

The insights from this work will support us, and our partners in the health and care system, to continue to build a nursing workforce that is highly skilled, critically thinking, and with the right values. 

Dr Ruth May, Chief Nursing Officer for England & Professor Mark Radford CBE, Chief Nurse, Health Education England, and Deputy Chief Nursing Officer for England